On Valentine’s day of 2017, Serge was traded to the Toronto Raptors in exchange for Terence Ross and a future first round draft pick. Simultaneously his manager Jordi Vila hit up Charlie to be Serge’s personal photographer. When it came to games, personal events, charity work, Charlie was there.
Trust, the photos always delivered yet recap visuals could only take Serge’s brand so far. Jordi pitched us an idea of creating a cooking show for the 6’9 athlete with no expectations. The beginning phases were a challenge because the possibilities were endless leaving options for harnessing control. However, after a few episodes we caught our groove and built a brand for Serge in the cooking and fashion stratosphere. Partnering with entities such as Bleacher Report and Uninterrupted proved we were doing something right. It was a movie. LA ruined everything.
Producer: Jamal Burger
Directors: Charlie Lindsay + Due Pinlac
Food Stylist: Trae Nguyen
DOP: Lester Millado Justin Bailey
Audio: Ryan Yusep
Branding: Justin Manahan
Jack Of All Trades: Moustapha Youssouf