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The Kickback X Lululemon

When do you ever see a run club comprised of kids, adults, and a whole array of colour. Lululemon hosts an annual 10KM challenge called SeaWheeze and they asked The Kickback to be a part of it in a big way. A mural was made in their honour and capturing the moment itself was left open-ended.

TKB came to us and said let’s make a film not a recap. Proactiveness of forging a story on this unique run club resulted in creating something that tested our sense of humour & approach to driving their message of inclusivity. That was fun.

Credits

Producer: Jamal Burger

Director: Due Pinlac

DOP: Lester Millado

Editor: Due Pinlac

Photography: Charlie Lindsay + Jamal Burger

Audio: Ryan Yusep

Post Production Audio & Music: Jolin Ras

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