When do you ever see a run club comprised of kids, adults, and a whole array of colour. Lululemon hosts an annual 10KM challenge called SeaWheeze and they asked The Kickback to be a part of it in a big way. A mural was made in their honour and capturing the moment itself was left open-ended.
TKB came to us and said let’s make a film not a recap. Proactiveness of forging a story on this unique run club resulted in creating something that tested our sense of humour & approach to driving their message of inclusivity. That was fun.
Producer: Jamal Burger
Director: Due Pinlac
DOP: Lester Millado
Editor: Due Pinlac
Photography: Charlie Lindsay + Jamal Burger
Audio: Ryan Yusep
Post Production Audio & Music: Jolin Ras